Hi, I’m Will Burrell, the founder of Will’s SmashBurgers.

I started this business in high school with one simple goal: make a great smashburger and use it to support the men and women who serve our country. What began as a small idea quickly grew into a mission that means a lot to me.

From day one, I committed 10% of all profits to veteran mental health organizations. I also offer free meals to any veteran or active duty service member who stops by no questions asked. It’s a small way to honor those who’ve sacrificed so much.

I keep the menu simple on purpose. I focus on one signature item Will’s Smashburger made with a secret blend I’ve developed and refined over time. It’s cooked fresh, served hot, and made with care every single time.

Another part of the brand that matters to me is the handwritten notes I place on every bag.

Some are uplifting reminders. Some are encouraging messages. Some are just meant to make someone smile. It’s a small touch, but it’s my way of supporting mental health awareness as a whole, one meal at a time.

My philosophy is straightforward:
Keep things simple. Do them well. Make a positive impact wherever you can.

Thanks for being part of the journey.
— Will Burrell